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Original article by Tessie Barnett for gigsalad.com
Many artists and professionals have built a solid, organic following with their talent but struggle to get beyond a certain threshold. It’s a point at which some artists give up and others get big. It is possible to grow your business to the level of name and brand recognition. It just takes consistent movement, time, and exposure.
This is what we aim to help with every day. The most successful artists on GigSalad build their fanbase using a few essential practices. By incorporating these tips into your own business, you can attract loyal clients and jump to the next level in your career.
When you’re performing or engaging with your fans, there needs to be energy—and lots of it. An audience can very clearly see when an artist has become stagnant or blasé. Having experience in your field is a benefit for obvious reasons, but after the initial excitement of performing wears off, you should be aware of how that affects your output.
Try to push yourself at all times. What would be an unusual addition to the song you’ve gotten hundreds of requests for? What could you bring as a visually appealing element to your performance? How can you get closer to the audience? The performers who involve their fans make a lasting impact, and those fans are eager to tell others about it.
Too often, entertainers will pass up an opportunity to perform because it doesn’t pay well—or at all. Yes, it’s a controversial subject and this is your livelihood we’re talking about. But in order to increase your exposure and networking opportunities, it’s going to require a little give and take.
Charity and nonprofit functions are just a few events that will request donated performances. We’ve seen many artists advance their business by taking advantage of this outreach. The event organizers responsible for raising funds for a particular cause have to entice people to attend. What better way to do that than with live entertainment? With that in mind, they’ll promote your talent to the community as it benefits you both.
These charitable events are typically attended by community leaders, business owners and journalists, so the exposure and networking opportunities can be well worth a performance donation.
Speaking of networking…
It’s imperative to take advantage of the outreach capabilities available through social media. These days, artists are able to connect with fans more than ever, so it’s become easier for them to expect this direct engagement. In order to gain traction in your industry and build a loyal following, you’ll want to make yourself accessible. Your social media platforms can be used to promote your talent, of course, but it has increasingly become a way for your followers to get to know the person behind the talent.
Networking is about creating ongoing relationships. As your business grows and your calendar starts to fill up quicker, you may find it difficult to maintain each of these relationships. Your network can evolve on its own simply by displaying client reviews on your website. A recent consumer review survey showed that 88% of consumers trust online reviews as much as personal recommendations.
Request reviews from your client right after a show when your performance is still fresh on their mind. This is the optimal time for feedback. Fans are still pumped by your intense energy and often times want to give back any way they can.
Another benefit to the review process is that it requires the client to list details that, over time, could be forgotten. Because they took the time to reflect, your performance can be imprinted in their memory which will make them more likely to recommend you.
We’ll be sure to keep you up-to-date with any new trends or practices that can help you get more gigs. Until then, be passionate, be open, and be everywhere.
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